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We are Middlemen; creativity flows in our veins, and growth is in our DNA. We are shape-shifters, taking various forms, making moves, and starting waves. 

OUR TEAM

  • MBA, graduated from UCSD Rady School of Management;

  • 13 years of project operations management, previously held management positions in project procurement, contract negotiation, and business development at Disney and Qualcomm.

LA / U.S.A,

Annie Song

Business Relation Dir.

  • 10 years of experience in new media operations management;

  • Expert in short video content creation and live streaming e-commerce;

  • Platforms: Douyin (TikTok), Kuaishou, Xiaohongshu (Little Red Book), and Hu Die Hao. 

Shenzhen / China 

KK Chen

Media Operations Dir.

  • 20 years of experience in supply chain strategic management;

  • Consultant for overseas brand planning for multiple listed companies;

  • Extensive experience in product/category research and development design for many years.

Shenzhen / China 

Youwei Luo

Regional Mgr., China

  • Over 20 Years experience in eCommerce, sales and sourcing;

  • Diverse career spanning large Fortune 500 companies to small startups;

  • Wide-ranging understanding of all sides of e-commerce from sourcing to selling.

Utah / U.S.A.

Ty Miller

Head of Merchandise

  • Novi is a talented multi media designer with a passion for making the world a more aesthetically pleasing place. The thing that excites her about design is how it lets her tell stories, evoke emotions, and connect with people through visuals. 

LA / U.S.A.

Novi Ho

Multi Media Designer

  • Experienced Videographer and Photographer with a demonstrated history of working in the restaurant industry.

  • Skilled in photography, Pre and post production, Final Cut Pro, Premiere Pro and After Effects.

LA / U.S.A.

DJ Watson

Content Manager

  • As the main point of contact for coordinating and managing key clients for the company, Nathan excels in building and nurturing long-term client relationships. He has a proven ability to understand client needs and delivered tailored solutions that exceed expectations.

LA / U.S.A.

Nathan Xiao

Account Manager

  • Shelby has a talent for connecting influencers with vendors, creating mutually beneficial partnerships that enhance brand visibility and drive sales. Shelby is dedicated to helping influencers reach their full potential and connect authentically with their audiences.

LA / U.S.A.

Shelby Baxter

Talent Manager

Masters of their respective trades, possessing profound understandings of the TikTok platform, collaborating seamlessly as a cohesive unit 

Ning - Middlemen Agency | Your Certified TikTok Shop Partner
Middlemen Agency | Your Certified TikTok Shop Partner
Kenny - Middlemen Agency | Your Certified TikTok Shop Partner
Middlemen Agency | Your Certified TikTok Shop Partner

20+ years of experience in brand establishment and channel sales management;

MEE Audio co-founder, was acquired successfully in 2022;

6blu founder, serial entrepreneur;

Graduated from Arizona State University;

The Businessman

& The Creative

15+ years creative advertising experiences across BBDO London, Grey Beijing, Ogilvy Shanghai & Hylink L.A.;

 

Graduated from Central Saint Martin’s College of Art and Design, University of the Arts, London; MFA in Filmmaking from New York Film Academy, California;

 

Winner of Cannes Lion Award, D&AD, Oneshow…etc;

 

Clients: Brand USA, Estée Lauder Company, TCL, Bosch, Boeing, Cocacola, Huawei, KFC, Castrol, Agoda, Tencent, GSK, TUI,…etc.

OUR FOUNDERS

ECD

Ning Li
Kenny Li

CEO

L.A.

Los Angeles

1500 S Milliken Ave, Unit D, Ontario, CA

1500 S Milliken Ave, Unit D, Ontario, CA

Los Angeles

L.A.

上海

Shanghai

中国上海市卢湾区建国中路10号

1500 S Milliken Ave, Unit D, Ontario, CA

Los Angeles

L.A.

深圳

Shenzhen

中国广东省深圳市南山区创意文化园

1500 S Milliken Ave, Unit D, Ontario, CA

Los Angeles

L.A.

서울

Seoul

서울시 종로구, 종로35길 12 BS타워, 지층 1-1

1500 S Milliken Ave, Unit D, Ontario, CA

Los Angeles

L.A.

Headquartered in Los Angeles, with rooted connection in APAC, delivering campaigns reaching every corner of the world

OUR OFFICE LOCATIONS

Middlemen Agency | Your Certified TikTok Shop Partner

L.A.

Los Angeles

1500 S Milliken Ave, Unit D, Ontario, CA

Middlemen Agency | Your Certified TikTok Shop Partner

上海

Shanghai

中国上海市卢湾区建国中路10号

Middlemen Agency | Your Certified TikTok Shop Partner

深圳

Shenzhen

中国广东省深圳市南山区创意文化园

Middlemen Agency | Your Certified TikTok Shop Partner

서울

Seoul

서울시 종로구, 종로35길 12 BS타워, 지층 1-1

Headquartered in Los Angeles, with rooted connection in APAC, delivering campaigns reaching every corner of the world

OUR OFFICE LOCATIONS

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